Kajabi Review: Everything You Need to Know [2021]

Kajabi review

Are you finding it time-consuming to integrate and keep track of all your business tools in one place? Then you’ll love this in-depth Kajabi review.

And that’s because:

 According to new data by Hubspot, more than 87% of marketers use more than 12 different tools to manage their marketing campaigns.

Kajabi is on a mission to change that, and in the process, save thousands of dollars for marketers, bloggers, entrepreneurs, course creators, influencers, and the list goes on. 

In this post, I am going to lift a lid on all things Kajabi by scouring every nook and cranny to give you a thorough and honest Kajabi review.

To be clear:

I didn’t test out the tool for 15 minutes and called it quits.

In fact, I’ve spent a full 2 weeks evaluating every single feature that Kajabi has to offer. Along with that, here what I will be covering (or uncovering).

  • Kajabi’s Pros and Cons and Pricing.
  • Online Course Products
  • Email Marketing
  • Funnels & Pipelines
  • Webinar/Video Conferencing
  • Landing Page Builder
  • Website Builder
  • CRM
  • Analytics
  • Mobile App
  • SEO & Blog
  • Help & Support
  • And plenty more…

I hate long intro as much as you do. Let’s jump right in.

Kajabi Review: At a Glance

Kajabi bills itself as an all-in-one platform to host all your online business needs. Primarily targeted towards course creators such as coaches, entrepreneurs, and influencers, Kajabi offers more than just a platform to create and sell your digital assets. With Kajabi, you can build beautiful websites and landing pages, run marketing campaigns, create sales funnels, and bring all your marketing and sales activities together using their high-powered Pipelines feature. 

Neil Patel said it better:

Entering a new market is tough. You often need multiple — even a dozen or more — tools to accomplish all of your goals.

Not only does Kajabi have one of the easiest platforms to use, but it also presents a powerful platform that isn’t just online courses.

The strength of Kajabi lies in being an in-house marketing and online course machine.

Instead of just giving you online course hosting and tools, they offer deep integrations with the most popular marketing tools, like Zapier.

What is Kajabi?

Kajabi is like a single home for all your business tools and automation – course, websites, emails, funnels, landing pages, webinars, CRM, and analytics. 

Kajabi homepage

Being able to integrate all your business needs under one roof is Kajabi’s bread and butter.

In short, Kajabi sells itself as a jack of all trades kind of tool, and I might add that from my own personal experience, they’re good at most. So, let’s see what’s the hype with this platform.

Kajabi Pros and Cons

Cost-Effective: That’s not to say is the cheapest but with everything else considered, it can turn out to be cost-effective. No Free Plan: Although a 14-Day trial is available, sometimes one may need a little longer to test out a platform. 
Ease of Use: Kajabi dashboard is clean and minimal, making it easy to navigate your way through. Lack of certification features: Limited and half-cooked certification/accreditation features. 
Robust Automations: Kajabi offers advanced automation based on user behavior and activity. Few Payment Gateways: You can only accept payments with PayPal or Stripe. 
Visual drag-and-drop editor: Whether it’s building a landing page or creating an email broadcast, you’ll love their editor. Limited Video Features: You cannot allow a student to continue watching where they left off or place CTA in videos. 
Excellent Support: Live chat, videos, and articles are great but human support is even better. They get out of their way to help you out. Community features: Although they are there, they aren’t as feature-rich. 

Kajabi Pricing

Well, since pricing puts everything else in perspective, I thought I should get this out of the way first. 

Kajabi is a premium tool, and that shows with pricing:

Kajabi Pricing Review

Every plan has the same essential features to launch your product.

 The main difference lies with the number of products you can launch, pipelines you can create, member contact list, and admin users you can have within each plan.

For example, you can launch only up to 3 products and pipelines with their Basic plan. But you can launch a lot more with their popular Growth plan. 

While basic features are all the same, the limit within each Feature is different. That is, the more you pay, the more you can do with each Feature.

The only exceptions are with their advanced automation, white labeling, and affiliate program, which all start with their growth plan. See Kajabi pricing for a more in-depth look at pricing.

In short:

Kajabi may seem expensive at first glance. But when you consider how much a typical marketer spends on their tech stack, you can start to appreciate all the built-in auxiliary features that come with Kajabi such as email marketing, landing pages, websites, funnel builders, and video hosting.

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Online Courses Features

FeaturesMore Info
Membership/Subscription courses✔️
Drip courses✔️Evergreen courses with different start dates

Coaching Program
✔️Create ghost offers and sell consultations
Prerequisite & Locked courses ✔️Lock other courses until prerequisites are completed
Bundled & Packaged courses✔️Can also bundle together non-course items for better offers
Course duplication✔️
Course Import/ExportYou cannot import existing course content from somewhere else
Quizzes and Surveys✔️No timed exams though
Course reviews✔️Have to use a 3rd-party tool like EmbedSocial or Elfsight for reviews
Multimedia content✔️
Live video lessons✔️

Creating a curriculum for your course is hard enough. It becomes even harder when you cannot find a perfect course platform that meets all your needs. Luckily, Kajabi has a wide variety of course blueprints to choose from. 

Kajabi comes with a core+extension model. At its core, Kajabi is an online course creation tool. Extensions include everything else from marketing, selling, website and landing page, etc. But before we get there, let’s get the basics out of the way. 

Once you enter the dashboard and under the product tab, you see different types of courses you can create. But before I show you how they work, let me explain what they are:

  • Mini-Course: These are generally free or low-cost courses that don’t require a lot of investment. They can be used as lead magnets to attract students to your premium course.  
  • Drip Course: Here, you can control when students can access the course, that is, in drips. You can pace students to a schedule, or you can pre-schedule a Course for a future day. 
  • Online Course: This is your flagship course. It’s what you’re known for, and it’s why you’re doing what you do. 
  • Coaching Program: Would you like to schedule a call or coaching session? You got it. Here you can create a sales page and integrate Calendly or similar tools into your sales page for appointments. 
  • Community: This is a great way to engage and interact with your students. As the admin, you can control access based on course enrollment. 
  • Membership: Unlike your online courses, membership sites often have recurring revenue. You can create gated content available for your members.

If none of these blueprints work for you, you also have an option to create a course from scratch. For example, if you want to create a pre-sell Course, you can easily do so from the blank tab. 

Another nifty thing I like is the search bar right above the dashboard. In case you get stuck, you can summon help quickly.

Kajabi search bar help

That said:

Let’s look at features in-depth. What kind of content can you add, how customizable is it? Can you add quizzes and tests to your course? What about locking specific course material or scheduling its launch date?

These questions and others will help us put Kajabi to the ultimate test. Let’s go!

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Content Editing

One thing I’ve noticed with Kajabi that I haven’t seen with any other platform is their thoughtful – and helpful – content outline template.

It looks something like this:

Kajabi content outline template

Why is that important? When you’re creating a course for the first time, that outline would be pretty nifty to get you started. 

On to the editor:

On the surface, the content editor is too basic, but once you get to know it, you quickly realize there’s actually plenty of things you can do. 

Content editor within Kajabi

One of the features out of sight is the ability to add surveys, quizzes, and tests. Before you add an assessment, you have to create it under people>assessment tab. Like this:

Kajabi assessment feature

Once that’s done, most of the work remaining is adding content, and fiddling with some automation features (more on this later).

Let me point out this: Although Kajabi’s content editing features are good, they aren’t the best out there. I would prefer, for example, to have an option to add an assessment within the content Editor, without ever having to leave.

And that’s what Thinkific, another popular online course platform, does better. They do not only have assessments within their content editor but more content editing options as well. 

Thinkific content editor features

But, as you can agree, this is a teen-tiny thing I shouldn’t have to worry about, even though it’s nagging me;)

In addition to assessment, Kajabi allows you to add video in different file formats. You can upload a video from your computer, dropbox, or google account or even add a zoom/youtube link.

Another cool thing:


Once you upload your video, and students start viewing, you can see engagement metrics such as watch time, play rate, and total plays.

Pretty cool. 


One of many places where Kajabi absolutely kills it is their automation and sequence features. 

For example, you can choose from a wide variety of automation features what to do after a specific course is completed. This when, then, logic helps you streamline basic functions that would otherwise be time-consuming. 

Automation features within Kajabi

Where can you add them? Pretty much everywhere – posts, offers, forms, pipelines, etc. They are simply one of my favorite features with Kajabi.

But it gets better with automation still:

What we discussed above are basic automation features (available on all plans). 

Enter advanced automation. 

Advanced automation allows you to refine your conditions even better for a more targeted marketing campaign. The “add condition” below allows you to refine the “when” condition even more. 

Kajabi automation steps

For example, if we only leave the current “when” condition, which is “email broadcast is open”, then everyone that opens an email will be tagged and added to the “50% off email sequence.”

What if we want to offer 50% off only to people that have, 1. opened an email, and 2. have recently shown more interest? Well, with the “then” condition it’s possible to do so. For example, you can define “more interest” as those that have visited your website within the past 7 days. 

This was one example. There are plenty of other automation features you can achieve within Kajabi.

My experience with Kajabi’s automation features?

For someone with a simple business model, a DIY content creator, for example, with less than 100 students, it may seem like overkill, but if you’re an entrepreneur with thousands of contacts on your email list, then you’d find their automation features such a breath of fresh air. 

Before I proceed to the next section, let me briefly touch on other features that are important but easily forgettable: 

  • Downloadable content

Sometimes you want students to have an option to download content as part of your lessons. Luckily, Kajabi allows you to do that. The file can be an image, pdf, video, etc. You can also add downloadable files to your email campaigns by embedding a link to where the file is stored. 

  • Student Reviews

 Can students leave reviews to your course, or can you embed reviews from somewhere else for social proof? Yes and no. Yes, you can embed reviews left somewhere else like Capterra, Google, Facebook, etc., but to do that you’ll need a third-party application like Elfsight or EmbedSocial (both are compatible with Kajabi).

  • Exams 

While Kajabi allows you to run tests, choose passing grades, and export results to google sheet, however, you cannot set time or attempt limits to your test. Thinkific does that better.

  • Compulsory Video completion

This feature prevents students from skipping ahead on a video lesson. This may not be a problem for most course creators. However, if you’re running a professional certification program that requires students to spend a minimum amount of hours engaged you may need this feature. The only platform I know offers this is Thinkific. 

  • Import and Export Content

 Kajabi offers better exporting features than importing. For example, you can export contacts, reports, pages, etc., but you can only import contacts and media files. No feature available to import existing content from somewhere else. 

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Sales and Marketing Features

I have just covered the core part of what Kajabi does. Now is time to cover the extensions that support and give flexibility to selling online courses.  These include email marketing, funnels/pipelines, website, landing pages, and webinars. 

FeaturesMore Info
Upsells✔️Yes you can, but cannot upsell free products though
3rd-Party Integrations✔️Facebook pixel, Google Analytics, MailChimp, Drip, Convertkit, ActiveCampaign, Zapier, Clickfunnels
Coupons & Discounts✔️
One-time, multiple, and subscription payments✔️
Customizable checkout page✔️
Remove Kajabi branding✔️Only available on their Pro plan
Custom domain✔️
Affiliate program & tracking✔️Available on Growth plan and higher

Website Builder and Landing Page

Part of what makes Kajabi so unique is the fact that rather than just building a landing page for your course you can also build a full-fledged website.

What’s the difference, you ask?

A landing page is basically a one-page website with a single purpose in mind; the goal is to facilitate a single desired action from the user. A desired action could be an opt-in page or a signup page, or even a sales page.

Contrary to a landing page, a website has multiple functions and usually has more than one page. In the case of Kajabi, the website may have the following pages:

  • Homepage: This is where your visitors learn about you and your product, usually has multiple call-to-actions. 
  • Library: This is a home base for your students. After logging in, they can see courses they purchased and courses available for purchase. 
  • Blog: I was actually surprised by the decent blogging features available. There are customizable URL structures, meta title & description, featured image, and tags. Pretty decent for SEO. But still, there are no title tags, site maps, alt image text, etc. 
  • Store Page: This is your checkout page. Here is where all your offers will be located and available for purchase. 

So, let’s now talk about website design; we’ll talk about landing pages later. Shall we?


Kajabi does not have a significant library of themes, but they do have enough options and variety to find something professional and well-designed. 

Kajabi themes options

One thing I specifically liked is customization features across all themes. In other words, whatever theme you choose, you can fully customize all the sections and elements or even replace it altogether. If you don’t like any of its themes, you have an option to upload your own. 

Once you select a theme, the next step is to edit and populate your content. And that’s where the fun begins. 

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Section and Content Blocks

Kajabi uses a box model for its web layout and design. While this may seem restrictive for some, this model it’s best for flexibility and responsive designs across multiple screen sizes. 

First, to build the website, you start off with section blocks that are easily stackable and movable. Here what I mean:

Creating a website in Kajabi GIF

Within each section, you can then add content blocks. There is a wide variety of sections and content blocks to choose from. 

Kajabi content elements

The features above are simply impressive. In fact, here is what one customer who left a review on Capterra had to say:

They just totally remade the [website] editor… They really are making it better all the time.

I think that beautifully summarizes their progressive rollout of cool features. They keep improving and making it better, as is evident with their website editor. 

Are they perfect? Heck no. In fact, there are two things I picked out that I didn’t like at all – things that were supposed to be basic:

  • No undo or redo button: I couldn’t find such a basic, yet super important, feature anywhere on their website editor. It’s totally non-excusable. 
  • Cannot change the text size in the editor: This is another basic feature that’s annoyingly missing. How they could exclude or forget such a thing is beyond me. 

Now, let’s move on to how to add pages to your website.

Website pages

As I said earlier, website pages are fundamentally different from landing pages; Kajabi understands that. 

Kajabi has pre-built essential pages needed for your website; all you have to do is add content and customize them to your preference. 

Kajabi website page design

Need a totally new page from scratch? Kajabi allows you to do that, and that’s where landing pages or standalone pages come in.

How to create website pages in Kajabi

Landing pages in Kajabi are just as well customizable as website pages. This is great for building versatile and unique landing pages for different customers. 

So, what’s my overall impression? 

Overall, even though the website editor is not quite ready for prime-time, it’s not far behind the curve. With their regular upgrades, you can bet it’s gonna keep getting better with each upgrade. It’s good but not the best in the market. Can you build a decent website with it? Absolutely. In fact, you’ll only feel its limitations if you’re one heck of a power user. 

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Email Marketing

There are two types of email campaigns within Kajabi you have to know. The first one is called Email Broadcast, and the second is called Email Sequence. 

FeaturesMore Info
Unlimited marketing emails✔️No limit to the number of emails you can send but there is a contact limit for each plan
HTML email editor✔️If you don’t know coding, better stay away
Email templates gallery✔️Decent number but not plenty
Contact segmentation✔️Custom segmentation available on all plans
Email Personalization✔️You can personalize names, last names, etc.
Dynamic email content✔️Personalize according to location, zip code, business name, etc.
A/B testingNatively not available but can do it manually
Email sequence and scheduling✔️
Send time optimization Not available. You can still schedule though. 
Email link trigger✔️You can send automated emails based on link clicking or opening
Abandoned cart recovery email✔️

Email Broadcast

These are email newsletters for all or part of your audience. They can be once-off email blasts or month-to-month newsletters. 

You can send unlimited marketing emails with any Kajabi subscription plan. The only limit is the number of contacts you can have within each pricing plan.

Before their current visual editor, Kajabi had a basic editor that many customers thought was too basic, but that has since changed with their new visual editor. 

It’s an extension of their page editor. Their design team has definitely pulled out all the stops to provide a unique visual experience when it comes to creating a perfect email. 

In three easy steps, you can have your first newsletter on it’s way out: 

  • Pick a template: They have stripped down simple templates and also image heavy templates to choose from.
  • Edit the content: Their latest visual editor allows you to craft a perfect email, really. Includes plenty of personalization features too. 
  • Send: You can either send it immediately or schedule for a later time. 

Here is how their old editor looked:

Kajabi's old editor

Pretty basic, huh? 

Now, look at their new editor. 

Kajabi visual editor

I am sure you can agree it’s a whole new visual experience. 

On the left, you have a control panel, similar to the one on their website editor. On the right, you’ve got a preview of your broadcast. 

To add an element, scroll down to the bottom and click “Add section.” A whole array of options will open up, including text, button, image & text, logo, divider, social icons, video, link, countdown, etc. 

Once you add a section, you can drag it up or down to change its position on the preview section. 

Another cool thing is their element editing options, which allow you to edit mobile layout separately from the desktop layout. So, if you want your newsletter to look a little different on mobile, you can easily do so within the editor. 

My overall impression of their new visual editor is overwhelmingly positive. It’s a complete overhaul from their old classic editor. However, I do have to point out that Kajabi does not provide A/B testing in its native form. Although you can still do so manually by creating two versions of email campaigns and study analytics and stats to understand which version is converting better. 

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Email Sequence

Email sequences are different from email newsletters because they are usually triggered by a specified action from the visitor, like signing up or completing a course, etc. 

There are three important things on any email sequence:

Setting up an email sequence in Kajabi
  • Email sequence: Line up a series of emails to send to a segment of your customers/students.
  • Subscriber trigger: For a specified customer segment to receive a sequence of the email you set up, what action will trigger that? Is it course registration, email signup, or offer purchase?
  • Unsubscriber trigger: If someone takes a specified action or complete a specified course, you’ll need to unsubscribe them from an email sequence. This is how you do it. 

While you can set triggers and automation for the email sequence as a whole, Kajabi also allows you to automated actions for each specific email sequence. 

For example, let’s say you’re selling pre-launch product A to your email list. You have an email sequence all set up for the next 6 weeks before launch. Some will open your emails, some will not, right? Others will even click the link in your email but may not end up making a purchase. What if you set automation for sending 50% OFF offers to everyone that has not only opened but clicked on your link? Well, Kajabi allows you to do that. 

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Live Video Hosting and Webinars

Whether you are an entrepreneur or an educator looking to engage and connect with your customers live, Kajabi events allow you to do exactly that. 

While you’ll need a third-party tool such as Zoom or WebinarJam for live video hosting, Kajabi allows you to do more than just scheduling the event itself. 

Setting up zoom webinar in Kajabi

Within the marketing tab under the events tab, you can: 

  • Schedule an event for a specific feature date, set to repeat it or not.
  • Set email campaigns leading up to and after the event. 
  • Connect your event with other pages such as checkout or sales pages to create funnels (more on this later).

Events in Kajabi can be used to build excitement around webinars. But they can also be used for various other things such as a flash sale, coaching session, or even a special in-person conference.

For an event to take place, you’d need to register participants. And to do that you can use forms under the marketing>forms tab. 

Setting up forms in Kajabi

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Kajabi Pipelines

So far, we have covered the main features independent of each other, but they are not meant to function as such.

 And that’s where Kajabi Pipelines comes in.  Pipelines in Kajabi brings all aspects of sales and marketing together. From first creating a course to closing leads into paying customers, Pipelines allow you to automate the entire process. 

Kajabi Pipelines were built by salespeople, and that becomes more clear when you test out their powerful Pipeline features.

There are three main features of any successful Pipeline, what Kajabi calls OVOs:

  • Optin: This is the beginning stage of your pipeline. It’s how you capture leads, which could be through a lead magnet or webinar registration form, etc. 
  • Value: A series of emails you send to educate or excite your customers about your product. 
  • Offer: After educating them and moving them from the awareness stage to the consideration stage, you give them an offer. 

Thanks to Kajabi Pipelines, every stage of the process can be connected and automated. 

To do that, you head over to Pipelines under the marketing tab. While there, Kajabi has a handful of pre-designed pipeline templates to choose from:

Kajabi pipelines blueprints

\Knowing where and how to create Pipelines can be intimidating for beginners. Good thing  Kajabi has got you covered with their pre-built, high-powered Pipelines. These includes:

  • Freebie Pipelines: A classic lead magnet offer. You give it to your visitors in exchange for their email address. 
  • Zoom Webinar OVO: Here, people sign up for your value-packed free webinar. You then send a series of emails before and after your webinar to educate and entice them with your premium offer. 
  • Sales page OVO: Ideal for those who have already shown interest in your product. Once you sign them up for your newsletter, you can then warm them up even further with a series of emails leading up to the ultimate offer. 

The rest of the pipelines are similar. That is, you have an initial offer (usually free), and then a series of value-packed emails to educate and entice with your premium product. 

My overall impression and experience? Sales pipelines are one of the most potent weapons in any sales team’s arsenal. Kajabi Pipelines are a cut above the rest when it comes to automating the whole marketing and sales experience, from capturing a lead to nurturing and ultimately turning them into paying customers.

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Customer Relationship Management (CRM)

When you see CRM, you may think of Salesforce, HubSpot, or similar advanced customer relationship management tools. However, let me put your fears (or excitement) to rest. 

Kajabi’s CRM should probably not be called CRM because it’s nowhere near advanced as a dedicated CRM software. The more accurate description would probably be Customer Management Software. 

All that the tool does is manage and segment your customer list into members, subscribers, and custom segmentation you set using a long list of filters available. 

Kajabi CRM features

Expecting it to do anything beyond, would be the quickest way to get disappointed. 

Now, with that out of the way, let’s see filtering options available. In addition to default filters such as name, email, address, etc., Kajabi also offers a laundry list of other nifty filters to segment your customers. 

Kajabi CRM filters

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Teacher and Member Experience

FeaturesMore Info
Pre-recorded evergreen webinar✔️Pre-built webinar templates are also available. Webinar hosted within Kajabi.
Evergreen/drip content✔️Your customers can access content over time with different start dates
Members progress tracking✔️Course progress, last login, start date, etc. 
Multiple user profiles✔️Three types of users available, administrator, Assistant, and Support Specialist
Coaching program✔️Set up a 12-week coaching program with Kajabi’s pre-built themes. Like it shorter or longer? You can do that too. 
Completion certificatesWhile Kajabi does not inherently support this feature, you can still connect 3rd-party accreditation tools like Acreddible, Zapier, and Kajabi
In-course discussion✔️Enable or disable comments within each course, chapter, or lesson.
Community✔️Open to all members. Not possible to create a community for a particular segment


Communities are a great way to engage and keep members excited about your product and brand as a whole. Kajabi’s community features are decent. It would be great if they had a feature that allows you to create a community for a specific member segment. 

But, I can bet my bottom dollar that’s on the cards with their upcoming upgrades.

As far as personalization goes, you can customize basic details (title, description, thumbnails, etc.), homepage view, and also customize your sidebar.

Additionally, you can create main topics to control how the community feed displays information. 

Uhm, that’s about as much as you can do with the Kajabi community. Not too good, not too terrible, either – just somewhere in between. 

Assessment and Classes

Let me come out straight and say Kajabi is not ideal for high-powered professional educators with certification/accreditation requirements. For that, you may want to try Thinkific, which is undoubtedly the best when it comes to that. 

Part of why it’s less than impressive, it’s because of their limited test and assessment features. And that’s not to say anything about lack of student experience features such as the ability to resume on any device, required video completion, and timed exams. 

But if exams and certification are not what you need, then their assessment features will be enough for you.

Student Enrollment & Progress

As I mentioned, while you can track member progress within Kajabi, these features may not be sufficient for schools and advanced training where exams are mandatory.

To be fair, however, Kajabi wasn’t created for schools and hardcore training but rather for solo entrepreneurs, small businesses, and coaches. 

Here is what one customer on Capterra had to say: 

[Kajabi] does online courses, but there are some features (like gamification or completion certificates) that it doesn’t do.

Course administrators 

Only Kajabi’s Growth plan and Pro plan allow you to have multiple admin users. With their Growth plan, you can add up to 10 admin users with up to three roles to choose from:

  • Administrator: Has the same permissions as the owner, except the payment connections.
  • Assistant: Everything else except financial data and reports.
  • Support Specialist: Access only limited to moderating comments and managing people. 

Kajabi’s premium plan allows you to add up to 25 admin users. 

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Additional features


Kajabi payments support PayPal and Stripe. While Stripe is mainly based in the USA, PayPal exists in more than 200 countries and supports up to 25 currencies. So there is a good chance either one of the options will work for you.

Kajabi doe not charge any transaction fees. Although you can expect to get charged payment processing fees that differ depending on your country.

Mobile App

Unlike its competitors, Kajabi allows your members/students to access your course content on the mobile app. Within your dashboard, you can customize color schemes and icons to match your brand identity.
Beyond accessing the course content, your student/members will also have access to a community and interact with other members right from their mobile.

The fact is: that other competitors do not provide this service. And that makes Kajabi’s mobile app a winner by default. I would like to see more features geared towards course administrators, but for now, we’ll accept what’s available.

Support and Help

When using Kajabi for the first time, you may hit some snags along the way. The good thing is, however, Kajabi has plenty of support features. Like this convenient search bar right within the dashboard:

Kajabi dashboard search bar

And that’s helpful. In addition to articles in the help center, Kajabi has tutorial videos on almost all subjects. Videos are value-packed, and they take you through a step by step process on how to use Kajabi.

Granted. Articles and videos can only help up to a certain point. Should you need further help, their support team is fantastic and top-notch. By the way, those are not my words, but from many customers on review sites like Capterra and G2.

Here is what one customer had to say:

“Love that customer support is always available. If I forget that I started a chat (I’m a multitasker) they will email me to make sure I get my questions answered.”

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Kajabi Alternatives

As impressive as Kajabi’s features may sound, it’s frankly not for everyone, even for some type of online course creators. Luckily, there are plenty of other online course platforms that are just as good, if not better. 

Here is a list of the best alternatives to Kajabi. Some are specialized course creators like Kajabi, but others are more geared towards landing pages and funnels.

1. Thinkific – Best overall online course platform

Basic Plan Starts at $49/month. Free Plan available.

Thinkific’s strengths lie in its ability to cater to various course creators such as DIY creators, entrepreneurs, influencers, and educators. From advanced course creation features such as the ability to import existing content, different multimedia presentations, quiz banks to a rich student and teacher experiences, you cannot go wrong with Thinkific.

Kajabi alternative Thinkific

Best part? Unlike Kajabi, Thinkific has a generous free plan that allows you to create and sell your digital products without any hitch. Considering all the features you get with its Free plan, I have no problem saying it’s the most generous of any online course platform.

Get started with their one month free trial of their Pro Plan.

2. Teachable – Best for creators and Artists

Basic Plan Starts at $29/month. No Free Plan

Over 100 000 creators are already using Teachable to create and sell their knowledge. From learning about watercolor lettering, whole-house decluttering to baking a perfect sourdough, Teachable allows you to share your skills in creative ways. 

Kajabi alternative Teachable

Its beginner-friendly platform allows you to effortlessly upload and customize content, and sales pages to fit your brand’s colors.
Teachable also features a course marketplace where you can learn from other experts in your field.

Teachable also features a course marketplace where you can learn from other experts in your field. 

Teachable is one of the cheapest online course platforms.

3. LearnWords – Best for schools and corporate training

Starter Plan starts at $29/month. 30-Day Free Trial available.

Offers arguably the best page builder of any online course platform. Their thoughtfully designed drag-and-drop block-based builder is one of their shining stars. And that’s not to say anything about their interactive video editor, assessment gamification, interactive ebooks, 1-click sales funnels, etc.

Kajabi alternative learnworlds

LearnWorlds is a UK-based e-learning company founded in 2014, and it’s quickly becoming one of the few best online course platforms. In my opinion, LearnWorlds is one of the most underrated e-learning platforms.

For a full 30 Days, you can try out LearnWorlds for Free. No credit card required.

4. Kartra – Best all-in-one platform

Starter Plan starts at $99/month. 14-Day Trial for $1 available. 

Kartra is the biggest direct competitor to Kajabi as an all-in-one business solution. Better yet, Kartra offers even more features at a lower price. 

All in one platform Kartra: Kajabi alternative

In addition to all Kajabi features, Kartra offers a HelpDesk to provide live chat support, calendars for scheduling & appointments, split-testing, video marketing, advanced affiliate management, etc.

Like Kajabi, Katra can easily replace landing page builders, email marketing, sales funnels creators, etc., but Kartra seems to have taken all that Kajabi can do a step further. It’s a great tool, no doubt.

You can test out all Kartra’s tools for only $1 for 7 days.

5. Clickfunnels – Best for complex sales funnels

Basic Plan starts at $97/month. 14-Day Trial is available. 

When it comes to creating sales funnels, not many, if any, Softwares that do it better than Clickfunnels, except that’s about as much as you can do at $97/month.

Clickfunnels sales funnels Kajabi alternative

But if creating high-converting sales funnels with advanced upsells and cross-sells is what you’re primarily looking for in a Software, then Clickfunnels offers plenty of sales features for that. Otherwise, you’re better off with any of the other alternatives depending on your needs.

You can get started today for 14 days free.

6. LearnDash – Best LMS for WordPress Users

Basic Plan starts at $13/month. 30-Day Money-Back Guarantee.

Whether it’s onboarding new employees, training new clients, hosting student online courses, or even creating membership sites, LearnDash is an ideal WordPress LMS for that.

LearnDash WordPress LMS alternative to Kajabi

Its out-of-the-box features are more than enough for lightweight users. But should you need custom add-ons, their codebase is well developed to customize even more.

From drip content, prerequisite lessons, advanced tests & exams, badges & certificates to subscription-based payments, membership courses, course bundles, bulk access, these are some of the few capabilities of LearnDash. 

You can get started today with $40 discount.

Kajabi Review: Bottom Line

Well, that was a lot to chew on, huh? If you had scrolled all the way to here, here is my experience with Kajabi:

I am impressed by how consistently they roll out new features. I may criticize a Feature today, like their less-than-impressive community features, and they may roll out a big update tomorrow.

With that kind of constant improvement, I am only left to wonder how much more powerful the tool would be in a year or two.

If you’re an entrepreneur, marketer, coach, or influencer, then I recommend Kajabi. But if you’re an educator, Thinkific would work better. However, if you’re a DIY content creator Teachable offers a better and easier platform.

Feel ready to get started with Kajabi? Get your 14-Day trial below.

Now, I’d Like to Hear From You

So that’s it for my Kajabi review. 

Now, I’d like to hear your experience with either Kajabi or other tools that you may have used in the past. 

What have you liked, and what do you think they could work on?

Either way, be sure to leave me a comment in the comment section below. 


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